Significance of logo
The new logo or corporate identity reflects following factors of the new brand positioning:
Evolution: The logo revolves around the ancient idea of ‘Brahma Kundalini’, a form of energy chakra that supremes over all human ‘karma’.
Function of the Kundalini: Since it is ‘Brahma Kundalini’, it deals with the factor of ‘creation’ and ‘origin’.
House Colours: Blue (The colour of wisdom and thoughts that support origination).